E-Commerce Workshop

COVID-19 and the affect it had on border closures meant international commercial outcomes between producers and retailers, distributors and the alike, were forced to occur digitally. E-commerce platforms are now relevant, more than ever, and serve a vital place in helping Australian exporters reach an international market.

TSBE is pleased to offer all Emerging Exporters, past and present, the opportunity to participate in a digital marketing workshop with local e-commerce Shopify Plus agent, Swanky.

This workshop will help participants to refine, measure and improve the ROI of their digital marketing efforts specific to B2B or B2C ecommerce.

Swanky will enable participants to define:

• Your ideal customer
• Understanding the consideration process your consumers run through on their path to purchase
• Selecting the right marketing channels for your customer demographic
• Developing funnel marketing for your business and understanding the importance of multiple touchpoints in a consideration and buying journey
• Reviewing how you understand the ROI of your marketing for online and offline conversions
• Establishing the right KPIs per marketing channel and stage in your marketing funnel

TSBE's Agtech, Innovation and Future Skills Manager, Stephen Dummett will also present on what trends are being seen with future skilling required in the agriculture industry.

Country Caller's Harry Clarke will deliver an invaluable session on how to pitch your story to media and what journalists require for newsworthy stories.  

This is a free event, but registrations are essential