TSBE Workshop: Engaging audiences with authentic media content

2:00pm Monday, 30 November 2020
5:00pm Monday, 30 November 2020
Small Group
Rural Centre of Excellence
Cnr Lindsay and Campbell Streets
Toowoomba, Queensland 4350

TSBE is proud to partner with CussonsMedia to deliver the upcoming small group discussion on Monday, 30 November to discuss engaging audiences with authentic media content.

CussonsMedia is a specialist rural media agency based in Toowoomba, Queensland, producing targeted video, written and audio content in paddocks across Australia and New Zealand. It is headed by Directors David and Kelly Cussons. With four decades of cumulative experience in the industry, David and Kelly bring a wide range of skills and knowledge in media, agriculture and science to CussonsMedia clients

This workshop is specifically designed to educate participants on how to improve provenance storytelling within their businesses and highlight the importance of telling your story within an organisations strategic and/or marketing plan.

The following topics will be covered:

  • Media trends and outlook
  • Why content media truly engages
  • The pillars of effective media – content and delivery tools
  • Key messages
  • Taking effective photos in-field
  • Why consider podcasting?
  • Audit/self assessment

Who should attend:

Marketing Managers, Finance Officers, Executive Officers from businesses who highly value provenance storytelling from the following industries, but not limited to:

  • Food & Agribusiness (sectors grains, meat, fresh produce, value-added products, nurseries, and agricultural equipment),
  • Nurseries,
  • Natural Resource Management and Rehabilitation organisations,
  • National and State Agricultural Industry Bodies, and
  • Regional Councils and Government organisations. 

Refreshments are provided.

Limited tickets are available.


TSBE Member price: $0 (TSBE Members - login to receive the member price)
Non-member price: $30

Please note due to limited capacity, we can only accept one registration per business. 

COVIDSafe event requirements:

We ask that if you are not feeling well or are displaying any COVID-19 symptoms to NOT attend this event. You may receive a full refund if you cannot attend for this reason. This includes staying home if unwell or have a cough, fever, sore throat, fatigue or shortness of breath

We ask that attendees maintain physical distancing requirements at all times throughout this event - this is the individual's responsibility 

Only registered attendees may enter this event and must remain 1.5 metres from other attendees at entry and exit points

If you require assistance or are unwell at any time throughout the event, please locate security, TSBE staff or venue staff immediately


$30.00 *
$30.00 *
* Price includes GST where applicable

Additional Information