TSBE Appoints new General Manager for Food Leaders Australia

TSBE Executive Chairman, Shane Charles is very pleased to announce that Bruce McConnel has been appointed as the new General Manager of Food Leaders Australia. 

Mr Charles said the McConnel family was one steeped in agriculture and for FLA to be able to secure the services of Mr McConnel was a great win for the region.

Mr McConnel completed a Bachelor of Agribusiness and Diploma of Export Management through the University of Queensland in 2001, and he has spent the last 17 years in various roles throughout the Australian finance industry, specifically within agribusiness. 

His most recent role was as the Regional Manager – South West Queensland, Regional and Agribusiness Banking for the Commonwealth Bank of Australia Limited.  Mr McConnel has specific interest and expertise in beef, horticulture, grains and cotton industries and their respective supply chains. 

“We think Bruce will be highly effective in his role given his passion for agriculture, and business," Mr Charles said.  

"An example of this is that Bruce has previously been awarded the National Rural Ambassador Award. This is an award that highlights exceptional individuals involved within the Rural and Agricultural Industries.

Mr Charles said winning the award showed an excellent knowledge of rural industries, relevant public policy and have an ability to communicate with influence.

“We are excited about what Bruce can bring to our team and the region.  We are a region with fantastic pedigree and potential in agriculture and FLA is excited to be leading the way," he said.

Food Leaders Australia (FLA) is a sister entity of TSBE, and exists to support the growth of food and agricultural businesses to allow them to capitalise on new market opportunities, innovation and more.

Mr McConnel commences his role on 28 August.