Emerging Exporters Program
With growing demand for trusted, clean and green food in Asia, and significant investment in infrastructure right on our doorstep, the opportunity now exists for Western Downs and Surat Basin producers and processors to grow into export markets.
This program, delivered by TSBE’s FLA, is an initiative of Shell’s QGC business and is a three-year program to see a cohort of exporters make inroads into new markets.
Emerging Exporters is a part of Shell’s QGC business’ commitment to regional economic development and working with the community to diversify local economies.
The aim of this program is to develop companies for export or put them on the export journey – which sometimes means building local markets to get them ready for export in the future. They have a product that they are wanting to take beyond the farm gate, and they are interested in knowing how to go about this, and that’s what this program will do.
Participants are connected with service and industry providers who work directly with them to develop and deliver training and networking opportunities. These experts help producers plan and complete a targeted value chain and international marketing strategy. The program enables local products and processors to go to new markets, whether that be Asia or beyond.
To find out more about the program please contact Justin Heaven on 07 4639 4600 or email [email protected]
This year six Western Downs businesses are participating in the program including Coggan Farms, Devon Court Stud, Fraser Valuers, Janke Australia, Morrissey & Co and Rangeland Quality Meats.
Four Daughters Premium Black Angus
Four Daughters Premium Black Angus is a Meandarra based, Black Angus grain fed feedlot production business owned by Karen and Dan Penfold. They are supported in the operation by their four daughters who have a passion for working on the land. Each of them brings unique strengths and skills to day to day operations.
By participating in the Emerging Exporters Program, the family are hoping to gain opportunities to expand their network of contacts to gain support and assist business growth, while getting insight into foreign market cultures and trade requirements. They aim to work towards sustaining a set monthly beef production and delivery into Wuhan, China. Mother of the four daughters, Karen Penfold said that they are hoping the program will also help to build the foundation for family succession planning giving their four daughters a future on the land.
Located in Drillham between Chinchilla and Roma, Haven Farming is a grass-fed, premium Angus and Angus/Wagyu cross beef production business owned by Greg and Louise McMahon. It began as a hobby, and they are now looking at the high-end premium beef domestic and export market.
Through the Emerging Exporters Program, they would like to develop a customer focussed business model and connect with like-minded people who want to see the beef industry grow while getting a better product out the door. Louise would like to showcase Australian beef on the world stage.
Busy Beef Founder, Jilly Tyler says that the goal of Busy Beef is to create a range of tasty, healthy, convenient food products based on secondary prime cuts. They have worked with local butchers to discover the best ways to do this using non-primal meat cuts to increase the sustainability of carcass utilisation. Busy Beef has a story that celebrates their rural roots and their desire to support rural communities.
Jilly said that she hopes to more clearly define the business offering by learning more about business modelling and conducting consumer research throughout her involvement in the Emerging Exporters Program. She hopes to be export ready after 12 months.
Carpendale Commodities is a vertically integrated farming, storage, trading and transport business servicing the Western and Southern Darling Downs. Trading Manager, Andrew Jurgs said that they are predominantly looking at a niche markets for wheat, barley, sorghum and chickpea commodities for trade and export. He believes that Australian grain as a protein has a wonderful story to tell.
As Emerging Export Program participants, they hope to use the program as a steppingstone to build their brand and exposure through developing relationships and identifying niche markets in the international marketplace.
Hoofprints of Change
Hoofprints of Change is an equine assisted learning program, established locally by certified Equine Assisted Learning Facilitator, Vicki Mayne. Located a short drive from Chinchilla on Cumalong Farm, the business shares the beautiful location with their other business, Chinchira Super Reds, breeding Wagyu cattle.
Vicki sees the Emerging Exporters Program as an opportunity to grow her network with key businesses, both domestically and internationally and to explore further the potential to export agritourism; connecting the Western Downs region with the rest of the world.
Located in Dalby, Dom Distribution has previously exported Agri machinery to Asia. CFO, Pat O’Brien said that the regional community has a diverse range of products to offer the Asian export market.
Dom Distribution’s Marketing Manager, Natarsha Collins said that as participants in the Emerging Exporters program they are hoping to get a solid foundation to identify markets and to develop long term sustainable export opportunities that they can share with their suppliers and growers. Pat O’Brien said that Shells QGC’s input into the program is encouraging and introductions to the wider governing bodies is a big help and verifies that the business doesn’t have to operate on its own.
Riverbend Marketing PTY LTD
Riverbend Marketing is the sales and marketing arm for the Riverbend Pork Group. A collective of independent Australian farming families who operate in lean, clean premium pork production, using innovative and sustainable farming practices. Implementing high-tech animal welfare and modern farming techniques are a priority for the group.
The group currently supplies product domestically, with some export experience.
As a part of the Emerging Exporters Program, Jeremy Whitby of Riverbend Marketing Pty Ltd would like to gain a more in-depth understanding of the export process with a view to expanding into new domestic and export markets.
Aussie Pork Suppliers
James Bredhauer’s business, Aussie Pork Suppliers produces an innovative pork jerky, pork floss and shredded pork range of products geared towards the Asian market. The business sources pork from the Western Downs region for these unique products.
With some experience in the export market, James sees the Emerging Exporters Program as a way to develop their business export strategy and business model. With an emphasis on learning more about regulatory compliance, domestic and international consumer research, brand and market positioning.
Aussie Land and Livestock
Aussie Land and Livestock, owned by James Bredhauer, has the ability to support inward investing enquiries for land, livestock and Agri-management consulting.
Running Gully Meats
Running Gully Meats is a vertically integrated, premium grass-fed beef producer based in Crows Nest, bordering on the Western Downs. Tara and Matt Barnes currently sell prepacked products online and are developing a business case and marketing strategy to increase their digital market audience and to discover potential export opportunities.
Jim’s Jerky produces, dispatches and retails a range of beef jerky products, domestically from the business headquarters in Charlton, with another retail outlet and office located in Toowoomba. Only premium beef goes into the making of the jerky range, which is sourced from processors in the Western Downs.
They are working with Emerging Exporters to research and build export markets.
Mohawk International Pty Ltd T/A Teraform
Mohawk International is a vertically integrated algae production business with a focus on the nutritional supplement and cosmetic industry. The Miles based business is at the manufacturing stage and is working with Emerging Exporters to develop their marketing and branding, to obtain global market accreditation for their products and move into the export market.
Condabilla Fish Farm
Condabilla Fish Farm produces Silver Perch and Murray Cod for the domestic market sending weekly shipments into the Sydney and Melbourne markets. With a capacity to upscale, the business is participating in the Emerging Exporters Program to conduct in-depth domestic and export market research and to develop an export strategy and marketing collateral.
Maranoa Beef Pty Ltd
Craig and Bec Beissel produce premium grass-fed beef in their family beef production operation and are selling beef hampers locally via their digital platform. They also supply product to premium restaurants and a pie manufacturer in Brisbane. As Emerging Exporter participants, they are looking to expand domestic opportunities and explore export. A focus will be on upskilling accreditation and processes required to enter the export market.
DF & KJ Knudsen
With a focus on value-added beef production genetics, Darcy and Kara Knudsen operate a beef production company on the Western Downs border. As Emerging Exporters’ participants, they are working on brand and marketing development and gaining an understanding of the accreditation, regulatory requirements and processes involved with export.
Beef, lamb and goat production business, Elliot Agribusiness is owned by Shane and Jane Elliott, who also own a privately-run meat processing facility in Roma. They source product from Western Downs and Maranoa producers and sell the high value, niche boxed products into private butcher shops and restaurants in Southeast Queensland. They are working with the Emerging Exporters team to develop an export strategy and marketing program while gaining an understanding of the intricacies of the export market.
Carter Rural Industries/Procrew
Rob Carter and Jess Lott own Carter Rural Industries, a beef cattle breeding and backgrounding business and ProCrew, an environmental vegetation management business. They joined the Emerging Exporters Program to help define the direction of both businesses going forward. Gaining an understanding of the export process and supply chain development required are also key focusses.