The TSBE team bring together a diverse range of skills to help our members maximise their business opportunities.
Stacey Burrell - Chief Operating Officer
Stacey is a mainstay in the TSBE organisation, joining the company from its inception in 2011 and driving its strategic direction through extensive development and growth. In her role as the Chief Operating Officer Stacey leads a range of major projects as well as the operational management of the team. Stacey continues to see TSBE work to grow the region for its members and drive economic development in the wider Darling Downs. With a background in marketing and management, Stacey brings extensive understanding of the region’s industries and matches them with opportunity, networks and direction.
P 0488 770 408
Lance MacManus - General Manager, Surat Basin Supply Chain
TSBE stretches from Toowoomba to Roma, and in order to service the region, Lance can be found across the Maranoa and Western Downs each fortnight, meeting with members and businesses as part of his role as Projects Manager for the Surat Basin Supply Chain and investments attraction. A Chinchilla office is also available for Lance to meet with members for business advisory. Supply chain engagement, tendering and investments opportunities are Lance’s specialties, a result of vast consultancy and management experience. While TSBE works with a wide range of industries across the region, Lance works to link regional business opportunities and tendering success in the resources, renewables, coal seam gas, mining, infrastructure and development sectors.
P 0427 935 987
Bruce McConnel - General Manager, Food Leaders Australia
Bruce McConnel is the General Manager of Food Leaders Australia, bringing with him a wealth of experience in agribusiness management. Bruce holds a Bachelor of Agribusiness and Diploma of Export Management, and has spent the last 17 years in a range of roles across the Australian finance industry.
Before joining FLA, Bruce was Regional Manager (South West Queensland, Regional and Agribusiness Banking) for the Commonwealth Bank of Australia, and a driver of business growth across the Toowoomba and Surat Basin region.
Bruce has expertise in beef, horticulture, grains and cotton industries and their respective supply chains and export markets. Through his previous roles he has experience in Domestic and International Trade and led the Queensland agribusiness growth strategy for Commbank. He also spent time with the National Australia Bank, including working as their Agribusiness Strategy Advisor.
Bruce brings with him an extensive client base, expertise in business development, innovation and growth, and a broad knowledge of export.
Food Leaders Australia (FLA) is a sister entity of TSBE, and exists to support the growth of food and agricultural businesses to allow them to capitalise on new market opportunities, innovation and export.
P 0499 025 118
Geraldine Doumany - FLA Export Manager
Geraldine’s professional career has spanned 25 years working with Australian companies, SMEs and industry bodies, advising and developing their capabilities to increase competitiveness in domestic and export markets. Gerry has formal qualifications in business management and has an MBA in International Business and is an active member of business mentoring panels. Gerry has run her own consultancy business, worked for private and public sector organisations and has extensive experience in project management of international projects, supply and value chain implementation, export marketing and strategic business development. Much of this work has been focused on food and agribusiness.Gerry previously worked as a Regional Export Adviser under Tradestart – an Austrade program delivered in conjunction with Trade and Investment Queensland - to deliver export advisory services to regional Queensland.
P 0448 011 946
Jaden Frame - General Manager Health Services
Jaden is the General Manager for TSBE Health and brings a unique mix of health, finance and business skills to the role. Prior to establishing TSBE Health Jaden spent eight years the General Manager for Wise Therapy and the Managing Director of Livewell Australia. Jaden grew these businesses considerably, attracted interest from an equity group and subsequently sold the business in 2017. His time at Wise Therapy and Livewell Australia allowed him to develop a strong network within the Toowoomba health community and gave him a unique insight to the opportunities and challenges within the industry. Jaden also spent more than a decade in the commercial banking sector. Jaden holds a Bachelor of Agricultural Economics, a Masters of Business Administration and is a Fellow of the Institute of Managers and Leaders.
P 07 4639 4600
Nelson Marino-Hall - Marketing and Media Manager
Nelson is an experienced marketing, public relations and digital specialist who has marketed and promoted reputable brands across Australia, most recently with Tourism and Events Queensland. Prior to this he held senior roles with Tourism Northern Territory and over the years has represented clients such as Tourism Tasmania, Subaru Australia, Langham Hotels International and Palazzo Versace Australia (Gold Coast).
Throughout his career he has secured media exposure valued in excess of one million dollars, front page stories in some of Australia’s leading print media and gained significant client exposure on national and international influential digital platforms. Over the years he has also been actively involved with successful marketing campaigns to increase brand awareness and drive customer engagement.
Nelson holds a Bachelor of Arts majoring in political science and public relations and has post graduate qualifications in journalism from the University of Tasmania.
Katrina Rojek - Events Manager
Katrina is the Events Manager in charge of TSBE's comprehensive annual events calendar. With the introduction of AccessChina in 2016 and AccessHongKong in 2017, TSBE's already extensive calendar took on a whole new milestone and as such Katrina readily jumped on board. With a professional history across a range of Toowoomba-based companies, Katrina has brought with her many years' experience within the industry, as well as a tertiary education in Public Relations and Marketing. Katrina is the go-to for all event related enquiries.
P 0499 022 551
Hayley Hoefler - Membership Officer
Hayley is the Membership Officer for TSBE. Joining the team in 2017, she has brought quite an extensive professional history to the role. Originally from Dalby, Hayley studied Fashion Design and Technology at the Sunshine Coast and decided to further her study by moving to Toowoomba to complete a Certificate in Business Administration with Financial components. Previous to her role at TSBE, Hayley ran a successful fashion boutique for two years, before deciding to make the career change into Office Work. Hayley will be the first face you see when visiting our office, and is more than happy to help out with any enquiry you might have.
P 07 4639 4600
Elissa Walker - Finance Officer (Part Time)
Elissa joins the TSBE team as the Finance Officer (Part Time) and comes to the role after ten years with Wise Therapy and LiveWell Australia, as their Finance Manager. During that time the business grew considerably bringing many challenges to her role, as well as Elissa managing other client’s bookkeeping accounts from many different industries. As a qualified BAS Agent and with a Diploma in Bookkeeping, Elissa is also a partner in her husband’s Grain Trading business, managing all finance requirements. She moved to Toowoomba from St George in 2002 after having a successful real estate career, managing the rental books and accounts.
P 07 46394600
Kobi Cooper - Graphic Design and Administration Assistant
As TSBE continues to grow, yet another new role has been created with Kobi coming on board to spearhead our graphic design projects, and assist at our busy administration desk. Our resident IT “specialist”, Kobi has a Diploma of Graphic Design (2017), as well as a Certificate III in ICT - Webstreaming. Toowoomba born and raised, Kobi has worked in numerous roles in and around graphic design including freelance work and photography.
P 07 46394600
Liu Wen - Business Development Manager, China
As Food Leaders Australia grows to meet the export need and opportunity for producers in the Darling Downs, TSBE has taken the strategic direction to add a FLA China office in Shanghai. Wen Liu joined TSBE and FLA to support producers and exporters bridge the cultural and country divide with China. With the success of AccessChina, Wen is fielding a five-fold increase in requests for assistance from members looking to access the Asian market.
Before taking on her role with FLA, Wen worked for three years with the Department of Foreign Affairs and Trade (DFAT) in Canberra, Australia as a professional Mandarin tutor for Australian diplomats. During this time Wen built a strong familiarity and engagement with the bilateral Australia-China education, economic and trade subject matter. Returning to China in 2012, Wen trained diplomats at the Australian Embassy, Beijing before moving to Shanghai to work for AustCham Shanghai (Australian Chamber of Commerce). Wen is an instrumental and on-the-ground mediator for FLA trade relations in Shanghai.