Online - Middle East Virtual Trade Mission Webinar

3:00pm Monday, 6 December 2021
4:30pm Monday, 6 December 2021
Online via zoom
-, Queensland -

TSBE's SQ Export Hub in partnership with Food and Agribusiness Growth Centre (FIAL) are hosting a Market Insights & Trade Readiness webinar for the Middle Eastern market, showcasing the exciting opportunities available for Queensland exporters looking to diversify markets.

The informative session will provide participants with the opportunity to hear from in market specialists on consumer trends, the latest market update, current business landscape, requirements for export and how the Middle East is growing their economy post-COVID-19, with 90% of the Gulf’s food demands supplied through imports.

The webinar will also provide a brief on the current market situation with His Excellency Abdulla Al Subousi, Ambassador of the United Arab Emirates to Australia, introduced by Simon Harrison.

  • Event introduction – Justin Heaven, TSBE Export Manager Food and Agribusiness
  • Introduction to the Middle East Market - Simon Harrison, Queensland Chair and Board Member, Aus Arab Chamber of Commerce
  • Current market situation for Middle East - His Excellency Abdulla Al Subousi, Ambassador of the United Arab Emirates to Australia
  • Key opportunities and challenges for doing business in the Middle East – David Hackett, Trade and Investment Queensland
  • UAE Market & Expo 2020 update, halal, and market access requirements – Sharooq Khajotia, Austrade Senior Business Development Manager, Food & Agribusiness
  • Middle East exporter insights: key requirements for success in the Middle East market, company learnings from promotions, brand development and supply chain requirements - Alistair Rossouw, Frosty Boy International Sales Manager
  • Q&A  

The Middle East is a highly competitive market and presents many challenges in navigating market entry as a major distribution hub globally. This webinar will provide exporters with assistance to better understand the market and increase your chances of success!

The webinar will start at 3 pm AEST, 6 December 2021.

This event is a free online event, but registrations are essential.

Register on Zoom here

Reminder to register for the Virtual Meet the Buyer Event being held on 9 December with the Middle East buyers, the opportunity is an exclusive online business matching event for Queensland exporters only and focused on developing key contacts in market with UAE buyers, from importers, distributers and the major supermarket chains. Registrations close on Thursday 18 November 2021.

To participate in the opportunity with the Middle East, you must register your business and products on the Australian Food & Beverage Catalogue AFC Register ( The registration process to join the will take about 30 minutes and you can create a personalised profile page, promoting your business and products to buyers from the Middle East.

Once you are registered and have login details, please go to the events page on the Qld portal/landing page and register for the event HERE.

Webinar supported by:


Contact Information

Not yet a member of TSBE? TSBE members receive a discount off all TSBE event tickets.

Please contact TSBE for more information.